NotionOps Branding & Product Design

We wanted to track our agile scrum workflow in Notion, so...we developed a product.

Project Overview

It started out as an internal tool for our software consultancy. Within a year 500+ organizations and 2k users subscribed.

When our development company first started using Notion for notes and docs, it was becoming a popular tool for issue tracking as well. However at the time, Notion lacked certain features that agile teams rely on in dedicated issue-trackers like Jira. We wanted to track our agile scrum workflow in Notion, but we needed an add-on tool that would:

  • Visualize burndown and velocity charts
  • Automatically assign unique IDs to issues
  • Have a fun name and logo (obviously)
Organization:
oos
Categories:
UI/UX Design
,
Branding
My Role:
Product Design, Branding, Marketing
Preview:
Project Approach

NotionOps' branding drew inspiration from early 00s software package design.

Most other third-party Notion add-ons were branded to look like Notion's elegant monochromatic aesthetic—but none of them pulled it off quite as well. Thus, I decided to avoid the uncanny valley of Notion knock-off branding and embrace an entirely different look and feel. I wanted something fresh and punchy that would complement Notion without competing.

The admin dashboard UI was straightforward enough, as the intent was for users to copy our analytic chart widgets and paste them into our premade Notion template for agile scrum—or into their own Notion system. This way users could access everything they need for day-to-day sprint tracking without leaving Notion.

I did design a few fun custom features into the admin dash, however, like this track-and-field-themed setup assistant (because, you know, sprints...get it??) It led users through a gamified experience of earning achievements for each series of setup tasks they completed.

I also produced marketing assets such as the promotional video below and tutorial videos for our Help Center (a Notion page, of course).

The promo video highlights the flexibility of the oos studio set I designed, which allowed us to change lighting colors to work with more than one brand.

NotionOps was the only third-party tool of its kind and became the top search result for "agile scrum Notion." Ultimately as Notion continued releasing its own native features and changed brand requirements around the use of their name, it became time to sunset NotionOps—a simple product that had been a big success.